1. Data protection at a glance
General information
The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data with which you can be personally identified. Detailed information on the subject of data protection can be found in our privacy policy listed below this text.
Data collection on this website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find their contact details in the "Information on the controller" section of this privacy policy.
How do we collect your data?
Your data is collected, on the one hand, by you providing it to us. This may include, for example, data that you enter into a contact form.
Other data is collected automatically or after your consent by our IT systems when you visit the website. This is primarily technical data (e.g., internet browser, operating system, or time of page access). The collection of this data occurs automatically as soon as you enter this website.
What do we use your data for?
A portion of the data is collected to ensure the website functions without error. Other data may be used to analyze your user behavior. Insofar as contracts can be concluded or initiated via the website, the transmitted data will also be processed for contract offers, orders, or other service requests.
What rights do you have regarding your data?
You have the right at any time to receive information free of charge about the origin, recipient, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you may revoke this consent at any time for the future. You also have the right to request the restriction of the processing of your personal data under certain circumstances. Furthermore, you have the right to lodge a complaint with the responsible supervisory authority.
You can contact us at any time regarding this or any other questions you may have about data protection.
Analysis tools and third-party tools
When you visit this website, your browsing behavior can be statistically analyzed. This happens primarily with so-called analysis programs.
Detailed information on these analysis programs can be found in the following privacy policy.
2. Hosting
We host the content of our website with the following provider:
DomainFactory
The provider is DomainFactory GmbH, c/o WeWork, Neuturmstraße 5, 80331 Munich (hereinafter referred to as DomainFactory). When you visit our website, DomainFactory collects various log files including your IP addresses.
For details, please refer to the DomainFactory privacy policy: https://www.df.eu/de/datenschutz/.
The use of DomainFactory is based on Art. 6(1)(f) GDPR. We have a legitimate interest in presenting our website as reliably as possible. If corresponding consent has been requested, processing takes place exclusively on the basis of Art. 6(1)(a) GDPR and § 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s end device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.
Data processing agreement
We have concluded a data processing agreement (DPA) for the use of the aforementioned service. This is a contract mandated by data protection law which ensures that the provider only processes the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.
3. General information and mandatory information
Data protection
The operators of these sites take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations and this privacy policy.
When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens.
We point out that data transmission over the internet (e.g., in communication by email) can have security gaps. Complete protection of data against access by third parties is not possible.
Information on the controller
The controller responsible for data processing on this website is:
Managing Director: Simone Pullen
Schleizer Str. 105
95028 Hof
Phone: 09281 – 84009 – 30
Email: 09281 – 84009 – 39
The controller is the natural or legal person who, alone or jointly with others, decides on the purposes and means of the processing of personal data (e.g., names, email addresses, etc.).
Storage period
Unless a more specific storage period is stated in this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a justified request for deletion or revoke your consent for data processing, your data will be deleted, provided that we have no other legally permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, deletion will occur after these reasons no longer apply.
General information on the legal basis for data processing on this website
If you have consented to data processing, we process your personal data on the basis of Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, provided that special categories of data according to Art. 9(1) GDPR are processed. In the event of express consent to the transfer of personal data to third countries, data processing also takes place on the basis of Art. 49(1)(a) GDPR. If you have consented to the storage of cookies or access to information on your end device (e.g., via device fingerprinting), the data processing additionally takes place on the basis of § 25(1) TDDDG. Consent can be revoked at any time. If your data is required for the fulfillment of a contract or the implementation of pre-contractual measures, we process your data on the basis of Art. 6(1)(b) GDPR. Furthermore, we process your data if it is required to fulfill a legal obligation on the basis of Art. 6(1)(c) GDPR. Data processing can also take place on the basis of our legitimate interest pursuant to Art. 6(1)(f) GDPR. Information on the relevant legal basis in each individual case is provided in the following paragraphs of this privacy policy.
Recipients of personal data
As part of our business activities, we work with various external entities. In some cases, this also requires the transmission of personal data to these external entities. We only pass on personal data to external entities if this is necessary for the fulfillment of a contract, if we are legally obligated to do so (e.g., transfer of data to tax authorities), if we have a legitimate interest in the disclosure pursuant to Art. 6(1)(f) GDPR, or if another legal basis allows the transfer of data. When using processors, we only pass on the personal data of our customers on the basis of a valid data processing agreement. In the case of joint processing, a joint processing agreement is concluded.
Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke any consent already given at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.
Right to object to data collection in special cases and to direct marketing (Art. 21 GDPR)
WHERE DATA PROCESSING IS BASED ON ART. 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR CONCERNED PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR PROCESSING THAT OUTWEIGH YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR THE PROCESSING SERVES THE ASSERTION, EXERCISE, OR DEFENSE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21(1) GDPR).
IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION PURSUANT TO ART. 21(2) GDPR).
Right to lodge a complaint with the responsible supervisory authority
In the event of violations of the GDPR, data subjects have a right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work, or the place of the alleged infringement. The right to lodge a complaint exists without prejudice to other administrative or judicial remedies.
Right to data portability
You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a standard, machine-readable format. If you require the direct transfer of the data to another controller, this will only be done insofar as it is technically feasible.
Information, correction, and deletion
Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipients, and the purpose of data processing and, if applicable, a right to correction or deletion of this data. You can contact us at any time regarding this or any other questions about the subject of personal data.
Right to restriction of processing
You have the right to request the restriction of the processing of your personal data. You can contact us at any time to do so. The right to restriction of processing exists in the following cases:
- If you contest the accuracy of your personal data stored with us, we generally need time to verify this. For the duration of the verification, you have the right to request the restriction of the processing of your personal data.
- If the processing of your personal data took place/is taking place unlawfully, you can request the restriction of data processing instead of deletion.
- If we no longer need your personal data, but you need it for the exercise, defense, or assertion of legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
- If you have lodged an objection pursuant to Art. 21(1) GDPR, a balance must be struck between your interests and ours. As long as it is not yet clear whose interests prevail, you have the right to request the restriction of the processing of your personal data.
If you have restricted the processing of your personal data, these data – apart from their storage – may only be processed with your consent or for the assertion, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.
SSL or TLS encryption
For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the browser's address line changing from "http://" to "https://" and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Encrypted payment transactions on this website
If there is an obligation to transmit your payment data (e.g., account number for direct debit authorization) to us after the conclusion of a contract subject to a charge, this data is required for payment processing.
Payment transactions via the common means of payment (Visa/MasterCard, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the browser's address line changing from "http://" to "https://" and by the lock symbol in your browser line.
In the case of encrypted communication, your payment data that you transmit to us cannot be read by third parties.
Objection to advertising emails
The use of contact data published within the scope of the mandatory website identification (Impressum) for the transmission of advertising and information materials not expressly requested is hereby rejected. The operators of the sites expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam emails.
4. Data collection on this website
Cookies
Our internet pages use so-called "cookies." Cookies are small data packages and do not cause any damage to your end device. They are stored on your end device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted after your visit. Permanent cookies remain stored on your end device until you delete them yourself or they are automatically deleted by your web browser.
Cookies can come from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services of third-party companies within websites (e.g., cookies for processing payment services).
Cookies have various functions. Numerous cookies are technically necessary, as certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies can be used to evaluate user behavior or for advertising purposes.
Cookies that are required for the electronic communication process, for the provision of certain functions you desire (e.g., for the shopping cart function), or for the optimization of the website (e.g., cookies for measuring the web audience) (necessary cookies) are stored on the basis of Art. 6(1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in the storage of necessary cookies for the technically error-free and optimized provision of its services. Insofar as consent to the storage of cookies and comparable recognition technologies has been requested, processing takes place exclusively on the basis of this consent (Art. 6(1)(a) GDPR and § 25(1) TDDDG); consent can be revoked at any time.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. Deactivating cookies may limit the functionality of this website.
You can find out which cookies and services are used on this website in this privacy policy.
Consent with Usercentrics
This website uses the consent technology of Usercentrics to obtain your consent for the storage of certain cookies on your end device or for the use of certain technologies and to document this in a data-protection-compliant manner. The provider of this technology is Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, website: https://usercentrics.com/de/ (hereinafter "Usercentrics").
When you enter our website, the following personal data is transferred to Usercentrics:
- Your consent(s) or the revocation of your consent(s)
- Your IP address
- Information about your browser
- Information about your end device
- Time of your visit to the website
- Geolocation
Furthermore, Usercentrics stores a cookie in your browser in order to be able to assign the given consent(s) or their revocation to you. The data collected in this way will be stored until you ask us to delete it, delete the Usercentrics cookie yourself, or the purpose for data storage no longer applies. Mandatory statutory retention obligations remain unaffected.
The Usercentrics banner on this website has been configured with the help of eRecht24. You can recognize this by the fact that the eRecht24 logo appears in the banner. In order to display the eRecht24 logo in the banner, a connection is made to the eRecht24 image server. During this process, your IP address is also transmitted; however, it is only stored in the server logs in an anonymized form. The eRecht24 image server is located in Germany with a German provider. The banner itself is provided exclusively by Usercentrics.
Usercentrics is used to obtain the legally required consent for the use of certain technologies. The legal basis for this is Art. 6(1)(c) GDPR.
Data processing agreement
We have concluded a data processing agreement (DPA) for the use of the aforementioned service. This is a contract required by data protection law which ensures that the provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.
Contact form
If you send us inquiries via the contact form, your details from the inquiry form, including the contact data you provided there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We will not pass on this data without your consent.
The processing of this data is based on Art. 6(1)(b) GDPR, provided that your inquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of inquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if it was requested; consent can be revoked at any time.
The data you entered in the contact form will remain with us until you request deletion, revoke your consent for storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.
Registration on this website
You can register on this website to use additional features on the site. We use the data entered for this purpose only for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject the registration.
For important changes, such as in the scope of the offer or technically necessary changes, we use the e-mail address provided during registration to inform you in this way.
The processing of the data entered during registration takes place for the purpose of carrying out the user relationship established by the registration and, if necessary, for the initiation of further contracts (Art. 6(1)(b) GDPR).
The data collected during registration will be stored by us as long as you are registered on this website and will subsequently be deleted. Statutory retention periods remain unaffected.
5. Social media
Elements of the social network Facebook are integrated on this website. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. According to Facebook, however, the collected data is also transferred to the USA and other third countries.
An overview of the Facebook social media elements can be found here: https://developers.facebook.com/docs/plugins/?locale=de_DE.
When the social media element is active, a direct connection is established between your device and the Facebook server. Facebook thereby receives the information that you have visited this website with your IP address. If you click the Facebook “Like” button while you are logged into your Facebook account, you can link the contents of this website to your Facebook profile. This allows Facebook to associate the visit to this website with your user account. Please note that as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Facebook. Further information can be found in Facebook’s privacy policy at: https://de-de.facebook.com/privacy/explanation.
The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. Consent can be revoked at any time.
To the extent that personal data is collected on our website with the help of the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of data and its transmission to Facebook. The processing that takes place after the transmission by Facebook is not part of the joint responsibility. The obligations incumbent upon us jointly have been set out in a joint processing agreement. You can find the text of the agreement at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for the data-protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. You can assert data subject rights (e.g., requests for information) regarding the data processed by Facebook directly with Facebook. If you assert data subject rights against us, we are obligated to forward them to Facebook.
Data transfer to the USA is based on the European Commission’s Standard Contractual Clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://de-de.facebook.com/help/566994660333381 and https://www.facebook.com/policy.php.
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/4452.
Functions of the Instagram service are integrated into this website. These functions are offered by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.
When the social media element is active, a direct connection is established between your device and the Instagram server. Instagram thereby receives information about your visit to this website.
If you are logged into your Instagram account, you can link the contents of this website to your Instagram profile by clicking the Instagram button. This allows Instagram to associate the visit to this website with your user account. Please note that as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Instagram.
The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. Consent can be revoked at any time.
To the extent that personal data is collected on our website with the help of the tool described here and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of data and its transmission to Facebook or Instagram. The processing that takes place after the transmission by Facebook or Instagram is not part of the joint responsibility. The obligations incumbent upon us jointly have been set out in a joint processing agreement. You can find the text of the agreement at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Facebook or Instagram tool and for the data-protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook or Instagram products. You can assert data subject rights (e.g., requests for information) regarding the data processed by Facebook or Instagram directly with Facebook. If you assert data subject rights against us, we are obligated to forward them to Facebook.
Data transfer to the USA is based on the European Commission’s Standard Contractual Clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://privacycenter.instagram.com/policy/ and https://de-de.facebook.com/help/566994660333381.
Further information on this can be found in Instagram’s privacy policy: https://privacycenter.instagram.com/policy/.
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/4452.
6. Analysis tools and advertising
WP Statistics
This website uses the analysis tool WP Statistics to statistically evaluate visitor access. The provider is Veronalabs, Tatari 64, 10134, Tallinn, Estonia (https://veronalabs.com).
With WP Statistics, we can analyze the use of our website. WP Statistics collects, among other things, log files (IP address, referrer, browser used, user's origin, search engine used) and actions that website visitors have taken on the page (e.g., clicks and views).
The data collected with WP Statistics is stored exclusively on our own server.
The use of this analysis tool is based on Art. 6(1)(f) GDPR. We have a legitimate interest in the anonymized analysis of user behavior in order to optimize both our website and our advertising. If corresponding consent was requested, the processing is based exclusively on Art. 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.
IP anonymization
We use WP Statistics with anonymized IP. Your IP address is shortened so that it can no longer be directly assigned to you.
Meta Pixel (formerly Facebook Pixel)
This website uses the visitor action pixel from Meta for conversion measurement. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Meta, however, the collected data is also transferred to the USA and other third countries.
This allows the behavior of page visitors to be tracked after they have been redirected to the provider's website by clicking on a Meta ad. This allows the effectiveness of Meta ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.
The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Meta so that a connection to the respective user profile on Facebook or Instagram is possible and Meta can use the data for its own advertising purposes, in accordance with the Meta Data Use Policy (https://de-de.facebook.com/about/privacy/). This allows Meta to enable the display of ads on Facebook or Instagram pages as well as other advertising channels. This use of data cannot be influenced by us as the site operator.
The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. Consent can be revoked at any time.
To the extent that personal data is collected on our website with the help of the tool described here and forwarded to Meta, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of data and its transmission to Meta. The processing that takes place after the transmission by Meta is not part of the joint responsibility. The obligations incumbent upon us jointly have been set out in a joint processing agreement. You can find the text of the agreement at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Meta tool and for the data-protection-compliant implementation of the tool on our website. Meta is responsible for the data security of Meta products. You can assert data subject rights (e.g., requests for information) regarding the data processed by Facebook or Instagram directly with Meta. If you assert data subject rights against us, we are obligated to forward them to Meta.
Data transfer to the USA is based on the European Commission’s Standard Contractual Clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.
In Meta’s privacy policy, you can find further information on protecting your privacy: https://de-de.facebook.com/about/privacy/.
You can also deactivate the remarketing function “Custom Audiences” in the ad settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged into Facebook.
If you do not have an account with Facebook or Instagram, you can deactivate usage-based advertising from Meta on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/4452.
7. Newsletter
Newsletter data
If you would like to receive the newsletter offered on the website, we require an e-mail address from you, as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data will not be collected, or only on a voluntary basis. We use newsletter service providers for newsletter processing, which are described below.
Brevo
This website uses Brevo for sending newsletters. The provider is Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin, Germany.
Brevo is a service that can be used to organize and analyze the sending of newsletters, among other things. The data you enter for the purpose of receiving the newsletter is stored on the servers of Sendinblue GmbH in Germany.
Data analysis by Brevo
With the help of Brevo, we are able to analyze our newsletter campaigns. For example, we can see whether a newsletter message was opened and which links, if any, were clicked. In this way, we can determine, among other things, which links were clicked most frequently.
We can also see whether certain predefined actions were taken after opening/clicking (conversion rate). For example, we can see whether you made a purchase after clicking the newsletter.
Brevo also allows us to subdivide (“cluster”) newsletter recipients into different categories. Newsletter recipients can be categorized by age, gender, or place of residence, for example. This allows the newsletters to be better adapted to the respective target groups.
If you do not want an analysis by Brevo, you must unsubscribe from the newsletter. We provide a corresponding link for this purpose in every newsletter message.
For detailed information on the functions of Brevo, please refer to the following link: https://www.brevo.com/de/newsletter-software/.
Legal basis
Data processing takes place on the basis of your consent (Art. 6 (1) (a) GDPR). You can withdraw this consent at any time. The legality of the data processing operations that have already taken place remains unaffected by the withdrawal.
Storage period
The data you provide to us for the purpose of receiving the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you have unsubscribed. Data stored with us for other purposes remains unaffected by this.
After you have unsubscribed from the newsletter distribution list, your e-mail address may be stored in a blacklist by us or the newsletter service provider if this is necessary to prevent future mailings. The data from the blacklist is used only for this purpose and is not merged with other data. This serves both your interest and our interest in complying with statutory requirements when sending newsletters (legitimate interest within the meaning of Art. 6 (1) (f) GDPR). There is no time limit for storage in the blacklist. You may object to the storage if your interests outweigh our legitimate interest.
For further details, please refer to Brevo's privacy policy at: https://www.brevo.com/de/datenschutz-uebersicht/ as well as https://www.brevo.com/de/legal/privacypolicy/.
Order processing
We have concluded an order processing agreement (DPA) for the use of the aforementioned service. This is a contract required by data protection law that ensures that they process the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
8. Plugins and tools
Google Fonts (local hosting)
This site uses Google Fonts, provided by Google, for the uniform display of fonts. The Google Fonts are installed locally. A connection to Google servers does not take place.
Further information on Google Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://policies.google.com/privacy?hl=de.
9. eCommerce and payment providers
Processing of customer and contract data
We collect, process, and use personal customer and contract data to establish, define the content of, and amend our contractual relationships. We only collect, process, and use personal data regarding the use of this website (usage data) to the extent necessary to enable or invoice the user for the use of the service. The legal basis for this is Art. 6 (1) (b) GDPR.
The collected customer data will be deleted after completion of the order or termination of the business relationship and expiration of any existing statutory retention periods. Statutory retention periods remain unaffected.
Data transmission upon conclusion of a contract for online shops, retailers, and shipping of goods
If you order goods from us, we pass on your personal data to the transport company commissioned with the delivery as well as to the payment service provider commissioned with the payment processing. Only such data is released as the respective service provider requires to fulfill its task. The legal basis for this is Art. 6 (1) (b) GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures. If you have given your corresponding consent pursuant to Art. 6 (1) (a) GDPR, we will pass your e-mail address to the transport company commissioned with the delivery so that it can inform you about the shipping status of your order by e-mail; you can revoke your consent at any time.
Payment services
We integrate payment services from third-party companies on our website. When you make a purchase from us, your payment data (e.g., name, payment amount, bank details, credit card number) is processed by the payment service provider for the purpose of payment processing. The respective contractual and data protection provisions of the respective providers apply to these transactions. The use of payment service providers is based on Art. 6 (1) (b) GDPR (contract processing) as well as in the interest of a payment process that is as smooth, convenient, and secure as possible (Art. 6 (1) (f) GDPR). Insofar as your consent is requested for certain actions, Art. 6 (1) (a) GDPR is the legal basis for data processing; consent can be revoked at any time for the future.
We use the following payment services / payment service providers on this website:
PayPal
The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”).
Data transfer to the USA is based on the European Commission's standard contractual clauses. Details can be found here: https://www.paypal.com/de/webapps/mpp/ua/pocpsa-full.
For details, please refer to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
Stripe
The provider for customers within the EU is Stripe Payments Europe, Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland (hereinafter “Stripe”).
Data transfer to the USA is based on the European Commission's standard contractual clauses. Details can be found here: https://stripe.com/de/privacy and https://stripe.com/de/guides/general-data-protection-regulation.
You can read details on this in Stripe's privacy policy at the following link: https://stripe.com/de/privacy.
Our social media presence
This privacy policy applies to the following social media presence
Data processing by social networks
We maintain publicly accessible profiles on social networks. The social networks we use in detail can be found below.
Social networks like Facebook, X, etc. can generally analyze your user behavior comprehensively when you visit their website or a website with integrated social media content (e.g., like buttons or advertising banners). Visiting our social media presence triggers numerous data protection-relevant processing operations. Specifically:
If you are logged into your social media account and visit our social media presence, the operator of the social media portal can associate this visit with your user account. Your personal data may also be collected if you are not logged in or do not have an account with the respective social media portal. In this case, this data collection occurs, for example, via cookies stored on your device or by recording your IP address.
With the help of the data collected in this way, the operators of the social media portals can create user profiles in which your preferences and interests are stored. In this way, interest-based advertising can be displayed to you inside and outside the respective social media presence. If you have an account with the respective social network, interest-based advertising can be displayed on all devices where you are or were logged in.
Please also note that we cannot track all processing operations on social media portals. Depending on the provider, further processing operations may be carried out by the operators of the social media portals. For details, please refer to the terms of use and privacy policies of the respective social media portals.
Legal basis
Our social media presence is intended to ensure the most comprehensive presence possible on the Internet. This constitutes a legitimate interest within the meaning of Art. 6 (1) (f) GDPR. The analysis processes initiated by the social networks may be based on different legal grounds, which must be specified by the operators of the social networks (e.g., consent within the meaning of Art. 6 (1) (a) GDPR).
Controller and assertion of rights
When you visit one of our social media presences (e.g., Facebook), we are jointly responsible with the operator of the social media platform for the data processing operations triggered during this visit. In principle, you can assert your rights (information, correction, deletion, restriction of processing, data portability, and complaint) against both us and the operator of the respective social media portal (e.g., against Facebook).
Please note that, despite the joint responsibility with the social media portal operators, we do not have full control over the data processing operations of the social media portals. Our options are largely determined by the corporate policy of the respective provider.
Storage period
The data collected directly by us via the social media presence will be deleted from our systems as soon as you ask us to delete it, revoke your consent for storage, or the purpose for data storage no longer applies. Stored cookies remain on your device until you delete them. Mandatory statutory provisions – especially retention periods – remain unaffected.
We have no control over the storage period of your data that is stored by the operators of social networks for their own purposes. For details on this, please inform yourself directly from the operators of the social networks (e.g., in their privacy policy, see below).
Your rights
You have the right to receive information about the origin, recipients, and purpose of your stored personal data at any time free of charge. You also have the right to object, the right to data portability, and the right to lodge a complaint with the competent supervisory authority. Furthermore, you can demand the correction, blocking, deletion, and, under certain circumstances, the restriction of the processing of your personal data.
Social networks in detail
We have a profile on Facebook. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland (hereinafter Meta). According to Meta, the collected data is also transferred to the USA and other third countries.
We have entered into a joint processing agreement (Controller Addendum) with Meta. This agreement determines which data processing operations we or Meta are responsible for when you visit our Facebook page. You can view this agreement at the following link: https://www.facebook.com/legal/terms/page_controller_addendum.
You can adjust your advertising settings independently in your user account. Click on the following link and log in: https://www.facebook.com/settings?tab=ads.
Data transfer to the USA is based on the European Commission's standard contractual clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.
For details, please refer to Facebook's privacy policy: https://www.facebook.com/about/privacy/.
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/4452
We have a profile on Instagram. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.
Data transfer to the USA is based on the European Commission's standard contractual clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.
For details on their handling of your personal data, please refer to Instagram's privacy policy: https://privacycenter.instagram.com/policy/.
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/4452
